What will you discover? Every summer, the Reading Public Museum holds a three-month-long summer camp for children between ages 6–12. Every week it’s a different activity that children attend to learn something exciting and new! This campaign focused on advertising the summer camp through direct mail and social media to encourage parents to sign up their children for a fun and educational week. These ads used vector illustrations of tools that represent the topics from S.T.E.A.M. to remind parents that the summer camp is not just fun, but educational too.